Malta Goya is a malt drink that contains no alcohol and is very well known by the latino and european countries, but it is rarely advertised. For this concept, I advertised Malta Goya to countries in the FIFA World Cup as “The Celebration Drink for Every Goal.” I designed an aluminum limited edition bottle for Malta Goya. The bottle displays the flags and names of countries that are participating in the World Cup. I used Photoshop 3D skills to produce the aluminum bottles and photo manipulation to layout the typography and image composition.
Yubo Lunchbox Back to School AD
Yubo lunchboxes have custom features such as interchangeable faceplates, container options, and different box colors. They are made from recyclable, non-toxic plastic. The concept behind this series is gaining parents trust by highlighting the lunchbox advantages over other lunchbox brands. I used pens to create the illustrations and colored them with watercolors to give a kid-friendly appearance.
Roam Bike Share
Roam is a new bike share company located in Kutztown, PA . I developed the name, logo, and marketing strategy for the company. The concept for this campaign is a mobile application for a bike tour that will guide customers around Kutztown, PA to learn about its history, attractions and other events specific to the city. I designed street signs that will let customers know where are the Roam tour stops. I also branded a bike lane for Roam bikers in Kutztown, PA. I designed all the graphics using Adobe Illustrator and Adobe Photoshop.
American Sleep Association PSA
Insomnia is a very common issue for people who are constantly submerged in technology. The concept of this public service announcement is to encourage people to shut down their devices before going to sleep. The imagery shows a person lying down and turning off their devices. However, the devices have become a part of who they are instead of an accessory that they use. I shot and used photo manipulation to combine images of different devices such as a television, a laptop, and a tablet. I used ambient light to portray the mood of sleep along with a natural bed setting.
Kay Jewelers Ringman Commercial
Video commercial advertising engagement rings. Working in a team of three, we created the concept of a Kay Jeweler Ringman character. The Ringman looks to keep track and protect the ring until the customer gets to propose to their loved one. This is a way for Kay Jewelers to show how much they care about their customers. I helped to film and direct sections of this video using a DSLR camera. The video was with using Adobe Affter Effects.
Kay Jewelers Proposal Commercial
Bruce Almighty Typographic Artwork
I designed prop pieces and the poster for the movie Bruce Almighty as if it was set in the 1930s. I was inspired to design props for that specific era because of the art deco style. I generated all the visuals such as the logo for the radio station, a beer logo and label, a blood drive sign, a photo album and the movie poster for Bruce Almighty. I used Adobe Illustrator and photoshop to create all the artwork.
Death with a Smile Poster Competition
This poster was created for the 2015 “Death with a Smile” International Poster competition hosted by Mumedi, the Mexican Museum of Design. The poster puts in perspective the end of life using the concept that a last resort can save you; believing in God. I created separate illustrations using micron pens and colored pencils. I used drawing techniques inspired by calavera drawings/prints and incorporated them into my design. The competition had over 22,000 submissions and this poster was in the top 400 finalists chosen worldwide, which were then exhibited in the museum.